About the Campaign
This site is an archive of a former Colorado antibiotics education campaign that published between about 2003 and 2010. It is not a health authority and is not affiliated with, endorsed by, or speaking for any government agency, university, hospital or professional society. The wording below is the campaign's own historical material and is kept for the record; talk to your own clinician about your own care.
The campaign described itself in the words below. The partner and supporter roster that once followed is not reproduced, because those relationships ended with the campaign and must not read as current.
Get Smart Colorado is a health education campaign promoting the careful use of antibiotics in Colorado. This campaign began as part of a 4-year research study called the MARC Project (Minimizing Antibiotic Resistance in Colorado) . The overall goal of the campaign is to reduce prescribing rates for antibiotics. The campaign's main message, "Use Antibiotics Wisely", promotes the idea that wise use of antibiotics today will ensure their effectiveness in the future.
Campaign Objectives
- Reduce inappropriate prescriptions of antibiotics to treat viral illnesses.
- Increase public awareness and knowledge about the wise use of antibiotics.
- Promote patient and provider communication about antibiotic prescribing.
- Establish partnerships in the community to continue education efforts after the research study ends.
Campaign Activities
- Advertise on billboards, RTD buses & transportation shelters, public radio, and public service announcements on Spanish language television.
- Conduct antibiotic awareness events and activities in Colorado.